Articles
Media planning includes finding the most appropriate media platforms for a client's brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives.
When comparing the cost and effectiveness of various advertising media, we consider the following factors:
- Reach. Expressed as a percentage, reach is the number of individuals (or homes) you want to expose your product to through specific media scheduled over a given period of time.
- Frequency. Using specific media, how many times, on average, should the individuals in your target audience be exposed to your advertising message? It takes an average of three or more exposures to an advertising message before consumers take action.
- Cost per thousand. How much will it cost to reach a thousand of your prospective customers (a method used in comparing print media)? To determine a publication's cost per thousand, also known as CPM, divide the cost of the advertising by the publication's circulation in thousands.
- Cost per point. How much will it cost to buy one rating point for your target audience, a method used in comparing broadcast media. One rating point equals 1 percent of your target audience. Divide the cost of the schedule being considered by the number of rating points it delivers.
- Impact. Does the medium in question offer full opportunities for appealing to the appropriate senses, such as sight and hearing, in its graphic design and production quality?
- Selectivity. To what degree can the message be restricted to those people who are known to be the most logical prospects?
To develop a start-up project is not easy but its promotion and information potential customers about all its features is also not simple. FMCG companies make very detailed market research before they conduct advertising campaign. Of course its even more essential about the progress of something innovative or about the start-up project which have just appeared in the Internet business.
In the process of planning the media planner needs to answer questions such as:
- How many of the audience can I reach through different media?
- On which media should I place ads?
- Which frequency should I select?
- How much money should be spent in each medium?
One more important point is that the media plan has a big difference for production company, for example, and for on-line service. The point is not only in the media on which the advertise will be placed but in the correct approach, professional assess the audience and of course most of all - it's drastically another advertising budget.
The advantage of our media planning
Mostly advertising agencies are specialize on media plan preparation. Of course we are not the agency, but we have the most important advantage in developing such materials in our company is our experience in IT industry and we know all peculiarities in start-up development. We also have about 20 already made start-up projects in portfolio ??for our company and for our customers. Business plans and researches were made for all of them. such documents for Internet business and various startup projects - it is our experience in their development and the direct promotion of the IT market.
In preparing the media plan, as well as in writing a business plan and creating a marketing plan you can contact AB company and we will advise you how and where to advertise, how to promote your start-up, and finally how to make it known and profitable.
