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Elena Makarenko

Elena Makarenko

(Online)

   lenchikmakarena

(066) 518-2001

Corporate style

The logo and its development

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. A registered trademark protects the company from unfair competition and allows to protect its rights in court. In the consumers' perception the existence of a logo or trademark is a guarantee of goods quality.

The cost of developing and creating logo

The price and terms of logo creation directly depend on the number of options and complexity of the task. The most fully complex of services to create company's logo consists of the following:

  • Logo design (sometimes develops up to 12 examples). 
  • Modification of the most liked example: composition, layout, color, font. 
  • Selection or development of company's original font. 
  • A comprehensive selection of all the colors in the palette of logo and the creation of corporate colors.

Cost: from 350 USD to 700 USD.


Corporate style

Corporate styleCorporate style is a set of graphical forms and principles of design united by one idea, whose main task is to create a recognizable image of the company in the eyes of consumers.

Corporate style is developed on the basis of the logo and sign. At the beginning identifies the main elements: trailblazing idea, colors, fonts. Develops standards and recommendations for applying corporate symbols on the bearer of styles. The style bearer can be anything: the internal documentation, outdoor advertising, website, office building. After finish of work on the development of style, then drawn up the guidance for its use. Guidance is called in different ways: brand book, the guideline, standards of design.

The first step towards the creation of corporate style is an analysis of market segment in which the company of the customer operates. We study corporate styles of competing companies and develop the most effective concept and idea.

The cost of designing and creating corporate style

The price and terms of logo creation directly depend on the number of options and complexity of the task. The most fully complex of services to create company's corporate style consists of the following:

  • Logo design (sometimes develops up to 12 examples).
  • Modification of the most liked example: composition, layout, color, font.
  • Selection or development of company's original font.
  • A comprehensive selection of all the colors in the palette of logo and the creation of corporate colors.
  • Design a business card.
  • Design forms.
  • Design envelopes and i. e.

Cost: from 700 USD.

 

Naming - professional development of titles.

Qualitative and effective name for your company, service or product - marketing solution, which does not depend on the size of the company. Its name will act on the recognition of the company on the market.

Name creation - a complex process, because important is not only to create a name, but to test it on the target audience, and further protect in the legal plan. 

Creation a name for your company

Our team is faced to a task of creation a name for many years. Therefore, we can guarantee that our created name will be recognizable, bright and it "will sell". And it does not depend on the size of your company. Your company may be small or a serious representative of big business. Regardless of this, we have encountered both with first and with second case.

Creation a name for goods or services

Most importantly is to attract to a product or service attention of potential clients and hold them not only to consumer said: "interesting", but later bought it. Also we select peer group of potential consumers, who test the name.
 

Creation a domain for website or internet project

 

Now is the time when about the company first learns from the internet, so convenient and appropriate domain will send to your website lots of visitors, which in future can become your buyers.

For example, a domain as "www.furniture.com" by its name immediately tells what the company is engaged in and it offers to customers.

Price: from 450 USD for 25 variants.


Development of an advertising slogan

Advertising slogan is short, often memorable phrase used in advertising campaigns. Many slogans are registered trademarks. From the quality of an advertising slogan depends success of a product or company on the market and ridiculous slogans only annoying potential customers or, in best case, evoke a smile.

Price: from 400 USD for 7 variants of slogan.


Creation and development of Brand Book

Brand Book is actually an instruction, in which in accessible and understandable language is described how to use elements of original corporate style.

Often people confuse a corporate style and Brand book. Corporate style is a set of graphical and text materials, relating to a certain company, but without special systematization. By adding it to the brand book we get systematization and significantly expand it. Just Brand book will let to receive a unified style for all elements, services and products of your company on all bearers. A good example is a company De Beers. They have a Brand Book, which even includes a certain identity of designer who is directly involved in their design with elements, ranging from advertising and finishing by design of shops interior.

Brand Book, as a rule, can join in itself a whole range of products and services of the company, but at that accurate will pass in all of them a single corporate style. This mechanism reaches in result exclusivity for the company.

The cost of Brand Book development

After our mutual cooperation you get Brand Book in the form of model, created in format of Corel Draw (vector models in CDR format). Each element of Brand Book is transmitted for approval by the customer in two or more variants with the ability to modify the one you like. Brand Book has accurate described explanations of each element since exactly this description is an important part.

Cost: very individual, but usually starts from 1200 USD.

 

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Internet-store creation
Website promotion
Banner creation
Consulting and audit
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